Power Wheels Statistics 2021 | Amount of Power Wheels Sold

  • By: Kevinsmak
  • Date: July 20, 2022
  • Time to read: 9 min.
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  • $ 1.55 billion – Total sales of Power Wheels in the USA
  • $ 581 – Average Amount spent by US families on toys per year.
  • 387,500 – least number of Power Wheels sold in the US in 2020 
  • 1,060 – least number of Kids ride-on cars sold per day in 2020

Top Four Brands in Amazon’s Top 50 Kids Ride-on Car Best Sellers 2021 

  1. Best Choice – 33.18%
  2. KidZone – 20.06%
  3. Razor – 10.10%
  4. Kid Trax-  9.42%

Power Wheels or Kids’ Ride-On cars are some of the most common toys for kids.  That being said, a recent report by the Toy Industry Association estimates that, on average, a US family spends $581 on toys per year.

In 2020 alone, USA families bought kids ride on cars worth $ 1.55 billion.   

On the lower side, the average cost of a power wheel is $ 200, and on the higher side, it is $ 400. Doing the math implies that on the higher side, at least 775,000 Power Wheels were sold in 2020.

On the lower side, at least 387 500 kids Ride-on cars were sold. 

These numbers indicate that at least 1060 kids’ Ride-On cars were sold each day in 2020.  On the higher side, at most, 2123 kids ride on toy cars were sold per day in 2020

Ride-on Cars Toy Market Statistics in USA 

It’s no wonder that the toy sector in the United States generates tens of billions of dollars in revenue each year since it’s the second most popular online shopping category among customers.

According to the most recent data available, toy sales in the United States were projected to exceed $32.61 billion in 2020. Although consumer spending has decreased overall as a result of the coronavirus epidemic, this is a stunning 16.7 percent increase over last year’s total.

Compared to this, the toy market in the United States had sales of $27.95 billion in 2019, a 3.5 percent decrease from 2018.

Toy industry analysts believe that changing consumer behavior would contribute to the market’s growth in 2023. Many youngsters were forced to stay at home due to lockdowns and school cancellations.

To keep their children active and entertained at home, many families have turned to acquire more toys. In fact, US toy sales statistics show that sales figures remained constant in the first quarter of 2020

Power Wheels Global Trends 

Despite the difficult economic environment, the worldwide toy and game sector continues to grow and prosper. The market is expected to increase at a compound annual growth rate of 4.5 percent between 2019 and 2024

By 2023, it is expected that the toy sector alone would generate revenues of more than $120 billion.

Consumers are increasingly turning to online purchasing, and this trend is expected to continue in the future years. E-commerce companies, in particular, are benefiting from the shift.

Globally, big businesses are concentrating on new product development, mergers & acquisitions, and working with local or regional players to optimize their offers and expand their geographic reach.

Asia is the fastest-growing market, while the United States is the most expensive, with collectibles accounting for a large portion of the total cost.

According to toy sales figures in the United States, outdoor and sports toys will do the best in 2020. Consumers in the United States spent $5.35 billion on this category in 2019, a 28.6 percent increase over the previous year.

On the other hand, toys for the outdoors and sports are not the fastest-growing toy category from 2019 to 2020. Games and puzzles saw the greatest gain in the toy market in the United States, with an annual growth rate of 32.2 percent.

As a matter of fact, $2.93 billion was spent on games and puzzles in 2020, an increase from $2.21 billion spent in 2019.

Building sets are the third best-performing category in the toy sector in the United States. Sales of these toys increased by 25.5 percent from $1.82 billion in 2019 to $2.29 billion in 2020, representing a 25.5 percent increase.

Toy cars, which surged by 15.7 percent to $1.55 billion, are the next most popular category. 

Best Seller Brands Of Kids Ride On According To Amazon Top 50  Best Sellers  2021 

Brand  Reviews Percentage 
Best Choice2986333.18%
Kidzone1804920.06%
Razor908610.10%
Kid Trax84799.42%
Peg Perego 72088.01%
Tobbi67207.47%
Costzon48405.38%
JOYMOR18272.03%
Radio Flyer15921.77%
Moderno Kids14741.64%
Sopbost5910.66%
Honey Joy  2610.29%

Data source:  Amazon

For more info on the above, check out all the Power Wheels Manufacturers.

Featured Power Wheels From Best Performing  Brands  On Amazon 2021

The Kid Trax Toddler Disney Cars 3 Tow-Mater Electric Quad Ride-On

The Kid Trax Toddler Disney Cars 3 Tow-Mater Electric Quad Ride On Toy has sold more than 4390 units since its introduction in 2018, according to customer reviews on Amazon. According to user feedback, this is the most popular power wheel or kid ride on the Amazon marketplace.

Pacific Cycle Import is the firm that is responsible for the creation of the toy.

This model’s unique mater-themed design makes it an excellent choice for young fans of the renowned—Disney Pixar Cars Series, and it is also a wonderful addition to any collection of cars.

Easy acceleration is achieved by pressing a button on the Kid Trax Toddler Disney Cars 3 Tow-Mater Electric Quad Ride-On To, making it ideal for little hands and arms. The ride-on car toy achieves a safe, top speed of 2 mph thanks to the inclusion of Power Trax rubber traction strip tires, which serve to smooth out your children’s adventure on the road.

Only one kid is designed to use the ride-on, and it is best suited for children between the ages of 18 and 30 months.

Bonus: it comes with a 6-volt rechargeable battery and a wall charger, which means that the fun never has to end.

Hauck Batmobile Pedal Go Kart, Superhero Ride-On Batman Vehicle 

There have been 1898 units sold thus far of the Batman Vehicle, making it another popular power wheel among Amazon buyers. This ride-on is equipped with a three-point steering mechanism that enables the vehicle’s delicate and speedy maneuvering. 

A height-adjustable bucket seat allows youngsters of various heights to sit comfortably in this chair. Race-type pedals provide more grip and a smoother ride with rubber wheels and an 8-ball design brake than regular pedals.

A handbrake is installed on each of its back wheels to provide additional safety to the vehicle. An image of a hero appears on the front cover panel of the power steering wheel.

Hauck Lightning Pedal Go Kart | Pedal Car | Ride-On

With 2316 reviews published in 2018, this Pedal Go Kart delivers a genuine driving experience and allows your kids to manage their speed. The model for Boys and Girls with Ergonomic Adjustable Seat & Sharp Handling. 

The race green lightning pedal go-kart is meant to be the ideal pedal go-kart for young drivers, and it can be used both indoors and outdoors. It promotes physical activity and the development of strength, endurance, and coordination. 

Never have to worry about batteries that need to be recharged since they are always available. The pedal-push sprocket has been intended to be simple, making it ideal for smaller children.

Steel tube powder-coat frame with race-inspired pedals, rubber wheels, and an 8-ball type hand brake, as well as a three-point sporty steering wheel. 

For a comfortable and secure sitting position, the ergonomic seat may be adjusted and is furnished with a high backrest to provide a unique fit. This helps the youngster to be more comfortable and ride for a longer period.

Peg Perego John Deere Ground Force Tractor with Trailer

Because of the product’s originality, Peg Perego John Deere Ground Force Tractor with Trailer has received 7208 positive reviews since its introduction in 2013

It has two forward speeds and one reverse speed. In addition, I have an accelerator pedal that also serves as an automated brake.

Its farm tractor wheels give traction on various surfaces, including grass, dirt, gravel, and tarmac. 

On the tractor power wheel, you’ll find an extra big stake-side trailer as well as an FM radio that works and an adjustable seat with flip-up armrests.

Kid Trax Toddler Disney Frozen 2 Electric Quad Ride  On Toy

Kid Trax Toddler Disney Frozen 2 Electric Quad Ride  On Toy is a unique toddler quad design commemorating Disney’s Frozen. It is available in two sizes.

Over 4390 units have been sold through amazon since its introduction in 2019

 A simple Push-button driving mechanism makes it simple to control the model, even for children of little sizes. The Ride-on has a peak speed of 1.5 mph and maybe ridden forward. 

Durable rubber traction strips, known as Power Trax, help to maintain the Ride smooth and steady. A 6-volt rechargeable battery and a wall charger are included, so the fun never needs to end!

It accommodates one rider between the ages of 18 and 30 months, with a maximum weight of 44 pounds.

On Amazon’s top 50  bestseller list of November 2021,  in the Kids Ride-on Category, more than 12 brands were captured.

The twelve brands listed above sold at least 89 990 units of kids Ride-on between 2017 and 2020 through Amazon alone. The assumption made in the statistic is that all people who reviewed that product had actually bought it. 

Best Choice Brand had the highest units sold at 33. 18 %, followed by KidZone  (20.06%) 

Top Performing Best Choice Brand Kids Ride On Cars 2021

Best Choice 12V Children’s Ride-On Truck and Car. This Model is for children older than three years of age; the Ride-on is created just for them.

The little yet strong ride-on is ideal for your young racers who want to learn to drive in the same manner as adults!

The Power Wheel Truck features a realistic look and is powered by a powerful 12v motor. A 12-volt motor and traction tires let it ride on a variety of terrains.

Other features include an adjustable seatbelt, bright LED headlights, lockable doors, grid windshield for off-road style, and lockable doors and grid windshield for off-road style.

There is a handbook and parental control included with the ride-on. You have the option of allowing your youngster to drive manually or using the remote control to guide them securely.

The remote contains controls for moving forward and backward.

Safe and long-lasting, this Power Wheel from Best Brand is a good investment. It comes with plastic wheels that will never deflate, as well as a spring suspension system and a maximum safe speed of 2.8 mph for pleasant rides on outdoor activities in the great outdoors.

Another incredible feature is the ability to link to your music player. It has an integrated AUX outlet, which allows your child to connect media devices to the vehicle while driving and listening to their own personal music collection.

Best Choice Kids 12V Ride On Truck; Battery Powered Toy Car w/ Spring Suspension.

Another fantastic power wheel from the Best Choice brand is the Kids 12V Ride On Truck; Battery Powered Toy Car w/ Spring Suspension, another excellent power wheel. The driving movement of this model is quite realistic.

I will certainly provide your children with a realistic driving experience, complete with controls designed for little hands and a strong 12V battery that can operate for up to 2 hours on a single charge. It’s incredible, isn’t it?

The Power Wheels has a function that allows parents to monitor their children. Allowing you to participate in the excitement and take your youngster on a wild trip while having complete control over the truck’s driving characteristics will also allow you to have a good time. 

With its interactive elements, the power wheel is one of the greatest truck ride-on for kids on the market. Its four-wheel-drive system, including spring suspension, is combined with functional LED headlamps to provide a genuine multi-terrain driving experience.

Power Wheels or kids’ ride-on vehicles from the best-selling brands offer the most protective features. Plastic wheels, safety belts with locking doors, and a maximum safe speed of 3.7 mph are included in this model’s safety features, which allow for smooth traveling about the house.

The model is equipped with a Bluetooth speaker, which allows your child to incorporate music into their recreational activities. What a lovely gesture!

Kids Ride On Car Brands with Most Categories Amazon’s Top 50 Best Sellers  

Among the top 50 best sellers on Amazon, Kid Trax and KidZone brands have the most product categories.

Kid Trax and Kid Zone brands dominate the Kids Ride On cars variety index with an 18% share. The second brand with the most variety of Kids Ride On cars is Best Choice, with a market share of 15%.

The fourth is Costzon (13%) and Fifth Sopbost (10%). 

Summary 

These Power Wheels or Kids Ride-on cars statistics paint a rough picture of the market share, brand, and unit sales.  The brands that sell most units on Amazon are Best Choice and KidZone.

They also have the most varieties. Based on the review of their best-selling Power Wheels, their products are unique and of the best quality. Feel free to check out more on the best Power Wheels manufacturers.


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